Since Microsoft acquired Skype in 2012, the bubble “S” has been the icon for Microsoft, but Skype retained its bubbly “Skype” as well – until now. Skype has changed hands about four times since its founding, and none of those companies have updated the logo. You can have a logo full of whimsy as long as the whimsy relates to your business – a cat licking a word in your business name, for example, when you take care of cats – but whimsy without purpose just says “unprofessional”. It’s true…the original logo is whimsical, but in a meaningless way. This logo has been the representation of the company since 2003 when it was a cute, fun, Danish startup. However, it’s also horribly ugly and hard to read, but incredibly recognizable. I am the first to say that I actually liked the old Skype logo – it’s distinct, whimsical, and friendly. Recently, two big changes have happened to Amazon Prime and Skype: They… updated their logos! In the logo news world, that’s big.īeing a design company means that we like to get our two cents in about, you know…design, so: Skype’s Drop of the Bubble
Companies are getting older, services are getting older, and changes are happening in the logo world.
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