The BAT website also cites that revenue has recently decreased 66 percent and bots caused $7.2 billion in fraud in just the last year. Additionally, user privacy is violated large media sites that have as many as 70 trackers and malware have increased 132 percent in a single year.įor publishers, the current system does not work, with Google and Facebook taking 99 percent of growth and 73 percent of ad dollars. Ads reduce the phone battery life by up to 21 percent and take about 5 seconds to load on mobile devices. The team cites that as much as 50 percent of the typical mobile data consumption for the average user goes to trackers and ads, costing them up to $23 each month. They noticed that users are being taken advantage of, publishers are hurting, and advertisers are losing out. The team behind BAT and Brave saw that the world of digital advertising was filled with fraud, trackers, and middlemen.
It blocks trackers and ads that learn about you without your knowledge and sometimes even push malware. The Brave browser aims to deliver privacy as you browse. Because of this, an understanding of one requires a comprehension of the other, as well. You can use the BAT token with the Brave browser to support websites, and the two were created to seamlessly integrate. When you take a closer look, however, the two are very much connected. At a cursory glance, the only relationship you may notice between BAT, the Basic Attention Token, and the Brave browser is that both are related to advertising.
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